StoryKraft 

is a modern communication consultancy helping emerging ventures and legacy brands crafting stories that resonate—through clear messaging, sharp strategy, and culturally relevant storytelling.

ABOUT ME

I’m Silke—a communications strategist with 15 years’ experience in-house at global consumer brands, high-growth startups, and leading PR agencies across tech, entertainment, sports, and lifestyle.


I help emerging ventures and legacy brands discover their unique voice and accelerate growth—through a narrative-first, purpose-driven approach that builds credibility, clarity, and genuine connection.

What does StoryKraft mean?

It’s where craft meets “Kraft” (German for power)—shaping stories with purpose and power to shift perceptions, spark ideas, and build genuine connection.

SERVICES

  • Craft the strategic foundation that defines who you are and why you matter.

    • Define mission, vision, and values.

    • Establish core messaging pillars.

    • Develop a compelling founder, company, and product story.

    • Position your brand clearly in a competitive landscape.

  • Build a cohesive messaging framework and activate it through milestone-driven planning.

    • Develop messaging architecture tailored to your business stage.

    • Align communications with key moments (e.g. product launches, fundraising, hiring).

    • Identify priority audiences and optimal channels.

    • Design timelines, playbooks, and rollout tactics.

  • Elevate founders and executives as recognized experts and visionaries.

    • Create an executive positioning strategy across platforms.

    • Define unique voice, themes, and content pillars.

    • Produce engaging bylined articles, op-eds, and social content.

    • Identify high-impact speaking, media, and partnership opportunities.

  • Drive consistency and engagement across your brand’s owned channels.

    • Audit and select the right platforms to tell your story.

    • Develop an editorial calendar aligned with business goals.

    • Produce articles, newsletters, and long-form content in your brand voice.

    • Optimize cadence and format to grow and retain your audience.

  • Provide strategic support for ventures and brands entering new markets.

    • Localize messaging for international audiences while preserving brand integrity.

    • Shape differentiated narratives that resonate across regions.

    • Deliver cultural context and market insight (US, UK, EMEA).

    • Coordinate global launches and align cross-regional teams.

NIKE

PLAYSTATION

SANVT

APPLE

BMW

YOTI

UNITED NATIONS

NIKE • PLAYSTATION • SANVT • APPLE • BMW • YOTI • UNITED NATIONS •

BRANDS I’VE COLLABORATED WITH

TESTIMONIALS

LET’S WORK TOGETHER

Silke Hazan

Los Angeles, CA

silke@storykraft.studio